The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities #889151
- Bird Andy; McEwan Mhairi
- Зарубежная деловая литература; Классический маркетинг; Управление маркетингом
- John Wiley & Sons Limited (USD)-double-299293-8
- PDF книга
- 318 стр
- John Wiley & Sons Limited (USD)
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.