Making Rain. The Secrets of Building Lifelong Client Loyalty
- Sobel Andrew
- Управление проектами; Консалтинг; Зарубежная деловая литература
- John Wiley & Sons Limited (USD)-double-299293-8
- PDF книга
- 258 стр
- Язык книги:
Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the «Rainmaker,» a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to «make rain» on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.
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