Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions #894323

Авторы:
; ; ;
Жанры:
Управление проектами; Зарубежная деловая литература
Агент:
John Wiley & Sons Limited (USD)-double-299293-8
Формат:
PDF книга
Объем:
401 стр
Язык:
английский
Правообладатель:
John Wiley & Sons Limited (USD)
Аннотация:

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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