Strategy for the Corporate Level. Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions #894323
- Whitehead Jo; Alexander Marcus; Campbell Andrew; Goold Michael
- Управление проектами; Зарубежная деловая литература
- John Wiley & Sons Limited (USD)-double-299293-8
- PDF книга
- 401 стр
- John Wiley & Sons Limited (USD)
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.