The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

Авторы:
; ;
Жанр:
Зарубежная деловая литература
Агент:
John Wiley & Sons Limited (USD)-double-299293-8
Формат:
PDF книга
Объем:
273 стр
ISBN:
9781118923948
Язык книги:
английский
Аннотация:

The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

Другие произведения автора - Branson Sir Richard 4
Reach for the Skies (Branson Sir Richard)
en
Branson Sir Richard
Like A Virgin (Branson Sir Richard)
en
Branson Sir Richard
Business Stripped Bare (Branson Sir Richard)
en
Branson Sir Richard
Reach for the Skies (Branson Sir Richard)
en
Branson Sir Richard

Оставьте свой отзыв!

Ещё никто не оставлялсвой отзыв. Будьте первым!